Television is exciting, engaging and empathetic, with the compelling power to bring brands and advertising campaigns to life unlike any other medium. The television experience is a glorious sensory feast, entertaining the nation, igniting strong emotions and bringing people together – and our history proves ITV is the best of the best.
Here at ITV your brand can thrive like nowhere else; it's the place where brands are born, evolve, live and grow, and we've got some incredible stats that show you just why that is.
So far in 2016 ITV has shown:
- The most watched programme: In June 2016, the England v Iceland EURO 2016 match peaked at an incredible 16.9m - the biggest audience on any channel since the World Cup in 2014
- The most watched soap on any channel: In Q1 the iconic Coronation Street averaged 8.1m, an impressive +0.7m more than EastEnders
- The most watched new drama: The first episode of The Durrells had an immediate impact with an overnight audience of 6.4m, more than the launch of both War & Peace and the Night Manager
ITV is the only commercial channel that regularly pulls in big audiences – we broadcast an amazing 98% of commercial programmes that attract more than 5m viewers.
The top 180 commercial programmes of Q1 2016 alone were on ITV.
The channel's average weekly reach is 68.3% - and our family reaches across all key demographics.
TV advertising works, it works better than anything else, and it works for all budgets. Nothing else has TV’s reach, scale and connection with audiences; no other form of advertising is as trusted. Online businesses in particular recognise the impact TV advertising has and have significantly increased their investment recently. This is something we expect to continue in 2016.
Lindsey Clay , Chief Executive, Thinkbox
- 16.9m watched the England v Iceland match during EURO 2016 making it the most watched programme in two years.
- 98% of commercial programmes attracting more than 5m were on ITV
- 84% Housewives reached by the ITV Family
- 65% 16-34s reached by the ITV Family
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ITV advertising opportunities
There are a wealth of options available for reaching out to this programmes audiences.